And now, Big Mac to grow southwards

Big Mac is looking down south – very seriously. Brand McDonald’s, that is represented by Hardcastle Restaurants in west and south India, plans to invest Rs 300 crore to Rs 400 crore for further growth in the south and the west over the next three years. But, the south, particularly after the smacking taste of success with Bangalore (the fast food giant, that is celebrating its tenth anniversary in India, opened its 94th restaurant at Brigade Road in the city), is going to figure big-time in the company’s roadmap. To begin with, McDonald’s will focus on IT hub Bangalore and Cyber City Hyderabad and then gradually spread across the region. The approach, says the company, will be to open more stores in one city rather than one store in many cities. Either Bangalore or Hyderabad will be the base around which the hub of its supply chain logistics will be built.

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Editor: Arindam Chaudhuri; Source: IIPM Publication and Business & Economy